Is your party calendar empty? No bookings? Or not enough? Show me your date book. Chances are, it looks like this.
Behold a pristine blank wall of nothingness. This calendar will never get filled. Not looking like that. Why? Because this calendar doesn’t even know what it wants to do. What dates do you want to have a party on? Don’t say all of them. A party in three months is no good to you at the moment.
Sit down with your date book. Find the very next date that you would be available for a party while allowing yourself and the hostess time to plan. I suggest something 7-10 days out. Not more 14-16. Check to make sure you don’t have anything planned on that day and then circle it. (If you use an electronic calendar, block out the party slot and mark it as “Available”.)
Now, go to the next date you are available. Circle that one too. Circle every available date for the next 30 days.
Your calendar should now look like this. (This is my actual July calendar. I have only one party scheduled and one tentative party.)
My next date is July 10th. I’m about to be on that date like a mad thing. This is THE TARGET.
Find your target date and contact people offering this day. If you do have a party and someone wants to book: OFFER THE TARGET DATE. This date is special and awesome and you want them to have it! Offer a special incentive to book on that day.
It’s fine if they choose another date but it must be one of the circled days! If you offer any date they want and people will always magically gravitate toward a day way off in the future when your favorite band will be in town for one night only. And then they’ll cancel.
This might seem like a ridiculously simple thing, but I’ve noticed that as soon as I stop marking my available dates, bookings in general go down. You have to tell your calendar what to do and the first step in telling when the parties are going to be. Then go get those parties!