Big deal thingy tonight. We’re having an Evening of Opportunity recruiting event for our local Pure Romance team. I have three to four girls coming and I’m expecting at least two new consultants to sign by the end of the night.
This will make 7 recruits in the last three months – more than I’ve ever done in a single year combined!
I wanted to share with you what has made the difference in my success, because if you are like me, recruiting may not come naturally. It may feel weird, intimidating, predatory or just plain illusive. You see other consultants recruiting and you think, Where are they finding these people?! And when they do, how do they convince them to sign?
Goal One: Generate more leads
Here’s what happens if you aren’t generating leads. Once in a blue moon, someone will approach you with an interest in the business and you, thinking this will likely never happen again and OMG IT’S A UNICORN! CAPTURE IT NOW!! – wind up looking at the person like this:
This is creepy. You are going to be too eager, too awkward, too ladened with guilt over the fact that you want to eat this person alive, just TOO MUCH. This is a huge turn off. You’ve scared the crap out of the potential.
The flip side problem with this is that one your One True Lead decides not to sign (at least right then), you go all:
And then you don’t want try again, at least not soon. You label yourself as “bad at recruiting”, “unloved”, and/or “potentially leprous” and give into failure.
Let me help you out here:
It’s not you.
Okay, if you scared them off with over-enthusiastic face, maybe it was a little you. But for the most part, people don’t turn down a business opportunity because they hate you. They turn it down because they just aren’t ready at that point or don’t think it will be the right fit.
Imagine your business opportunity is cake.
If you offer your cake to a bunch of people, chances are a couple of them will take a slice. Then you feel awesome and you are genuinely happy for them because, let’s face it, your cake is awesome. If you only have one person ever express in interest in your cake and then they decide not to eat it, you feel a little rejected. Same thing with your business.
Offer lots of people the opportunity, but be breezy and enthusiastic. “Wanna slice of cake?…No? That’s fine….Here comes someone else. Do YOU want some cake?”
How do you generate more leads?
You should be playing some sort of recruiting “game” at every party. I put game in quotations because I know – most of the time, recruiting games aren’t THAT fun. Just accept this and move on. All of your best leads are going to be at your parties. Finding them there is much easier than stalking random friends on Facebook every time they post about an unpaid bill or needing a job. People don’t like it when you do this. It makes them feel like meat and you, of course, being a wonderful decent person will have trouble getting over your own sense of fraudulence to do a good job.
Anatomy of a good recruiting game
- Involves all the party guests
- Provides answers to the most common questions about the business – namely, what will cost, how much will you/the company expect of me and how much support am I going to get
- Has the guests answer what they would do with extra income and what they find exciting about your job
- CRITICAL – Asks the guests if YOU WERE TO SHOW THEM EVERYTHING THEY NEEDED TO SUCCEED would they be interested in receiving more information.
Using a game like this I regularly generate 3+ opportunity leads at every party! And I don’t freak out with enthusiasm either!
Hope you found this helpful! Tell me what your biggest recruiting challenges are and stay tuned – I will be sharing my best recruiting game on Friday Fun this week!
Also, look for So, you suck at recruiting – Part 2: Keeping people in the funnel! next week.