In my ongoing journey to clean up my marketing act, I asked my Facebook friends which social media habits by direct sellers they found to be the most annoying. Boy, did they go off! Here are the top ten complaints:
Spammy Social Media Behavior every Direct Seller should Avoid:
- Friending a person and immediately messaging them with a sales pitch.
- Making almost every post on your personal timeline about your business.
- Thanking people publicly (and in detail) for their order.
- Tagging your entire friends list or using an excessive number of hashtags in sales posts.
- Adding people to groups without their permission or encouraging your members to do so.
- Changing the title of your group too often.
- Responding to other people’s posts with comments promoting a product when they aren’t specifically asking for a product recommendation. Worse: Using a person’s medical or financial crisis to try and sell them on a product or opportunity.
- Publically bashing competing companies.
- Posting any kind of unattractive, sweaty or otherwise unpleasant to look at photo to sell a product.
- Posting lots of “inspirational” stories or quotes that imply that if you aren’t in direct sales (or succeeding at it), it is because you are scared, lazy or just plain stupid.
Still not sure if you are doing it right? I’ll make it easy for you.
Introducing the “If a Pure Romance consultant shouldn’t do it, neither should you” principle
I realized that the delicacy of my product line (not to mention the code of conduct expected by our corporate office) prevents me from engaging in lot of the more annoying social media behaviors, but I started to wonder what it would look like if a Pure Romance consultant DID try to market that way. Can you imagine?
If all that looks wrong, it’s because it is. Don’t be a spammer.
- Build genuine relationships with people. Your authenticity will sell your product, not your aggressiveness.
- Make no more than 10% of your posts on your timeline about your business and those should be about your journey, not sales pitches. Save those for you Facebook Fan Page and your VIP Groups.
- Thank people profusely, but in private. No one wants you exploiting their personal purchases for sales gain.
- Use friend and hashtagging in moderation.
- ALWAYS ask permission before adding someone to a group.
- Change your group titles no more than once a month or for very special events or sales.
- Respond to other people’s posts with appropriate and sincere comments. Do not mention your products or opportunity unless they are actively looking for recommendations.
- Never publically bash competing companies. If you have genuine concerns, bring them to the attention of the person privately.
- Don’t overshare your personal life or post gross photos to sell a product or lifestyle.
- Be aware that what might seem inspirational to you might come off as a judgemental to others. Whatever you post, make sure it is kind and encouraging to people wherever they are and whatever their values are. Not everyone wants to stay home with their kids or would enjoy having their own business or would go for your opportunity or product if only they understood.