[Blogger’s side note: WordPress has eaten at least three of my most recent posts, so if you have been missing my updates, my apologies. I’ve been missing them too. :/ Someone call Sherlock. ]
Yippee! It’s 2017! Has your company had a product launch to celebrate the new year? What a great time to attract old and new clients! One of my favorite ways to jump start my sales each January is with a new product tester kit. I’ve had a successful kit launches and I’ve had ones where I received nary a nibble at my offers. This year was one of the former, so I thought I would share my best ideas with you.
4 Tips for a Successful and Fun Tester Kit Program
1. Make it fun and original
This was a biggie for me this year. I’ve been following Jilley Sue and her Mastermind group and one of the big things she talks about is NOT copying what everyone else in your company is doing. BE YOU. Yes, you are selling products by [insert your company here], but moreover, you are selling you and your business, so make it your own!
This year, I’ve decided to take Agent Romance to the next level. If she had a tester kit program, what would it look like? TOP SECRET? CLASSIFIED? You got it! Add an element of you into your packaging and marketing. Are you whimsical? Elegant? Naughty? Wrap your tester kit i3rtyu../n your own awesomeness.
PS I might have gotten a little carried away with this particular point. lol
2. Fill it with exclusive extras
Now that your kit looks fancy schmancy, you have to make the numbers sparkle as well. People want to think they are getting a lot for their buck. You don’t want to lose money (see point #3) BUT you don’t want people to see a great deal that they can’t get anywhere else. Extras you can include:
- Schmancy packaging (see point 1)
- Discount or gift certificate toward a future order
- Extra sample packs
- Membership in an exclusive Facebook group
- First dibs on future kits
3. Cover your costs
Tester kits do NOT have to be money makers for you necessarily (though making money is great) but DO cover your costs of product, your boxes & shipping. I charged $39 for two full sized items. I got each of the items at a ‘Buy 5 get 1 free’ discount. My boxes cost about $2 each from Nashvillewraps and shipping using Paypal was about $6 each. All in all, I still netted about $10 a box, which is pretty decent. I’m pleased to make a profit, but content to not have lost money on the venture.
4. Make it easy to order and follow up
I sparkly heart love buttons and forms. Click, click, DONE! Make it easy and they will come. I made an easy ordering page with a Paypal button (alternately, you can make a button and send people the email link) and then a EmailMeForm follow up.
What’s in your box?
Let me know how you do your tester kits!